Sanlorenzo Asia-Pacific Appoints Barbagallo Marine as Bluegame Dealer for Western Australia

Sanlorenzo Asia-Pacific is pleased to announce the appointment of Barbagallo Marine as its official Brand Representative for the Bluegame in Western Australia, marking a strategic expansion of Bluegame’s presence in one of Australia’s most established and dynamic boating markets.

Barbagallo Marine is a leading, family-owned marine group with a history spanning more than three decades. Known for its professionalism, technical expertise and deep-rooted understanding of the local maritime environment, the company represents some of the world’s most respected yachting brands and operates sales, service and marina facilities across the region.

Western Australia offers some of the most varied and spectacular cruising grounds in the country, with more than 100,000 registered recreational vessels in the state and close to 300,000 licensed boaters. The state is distinguished not only by scale, but by the diversity of its cruising destinations. Rottnest Island, located just offshore from Fremantle, remains Western Australia’s most popular boating and cruising destination, welcoming over 800,000 visitors annually and offering a network of sheltered bays, protected anchorages and established marine facilities.

Further north, the Coral Coast, including Shark Bay, Ningaloo Reef and the Abrolhos Islands, attracts owners seeking pristine waters and extended cruising opportunities, while the Kimberley coast is internationally recognised for its remote, expedition style cruising, dramatic landscapes and world class natural environments. With long distances, open-water passages and an outdoor-oriented lifestyle defining the experience, the region is particularly well suited to Bluegame’s philosophy of combining seaworthiness, performance and refined onboard comfort in a versatile, contemporary form.

This partnership reflects Sanlorenzo Asia-Pacific’s ongoing commitment to collaborating with best-in-class local partners who share its values of excellence, innovation and long-term client relationships. Barbagallo Marine’s strong market presence and client-focused approach make it an ideal representative for Bluegame in Western Australia, supporting both seasoned owners and those new to the brand. 

In parallel with the appointment, two successful Bluegame models, the BG42 and BG54 will soon be delivered to Western Australia. These latest models further evolve the brand’s distinctive approach, offering enhanced layouts, advanced technology and increased versatility, and will provide local clients with the opportunity to experience firsthand the innovation and design evolution driving Bluegame forward. 

Daniele Lucà, CEO of Sanlorenzo APAC, commented:
“We are pleased to welcome Barbagallo Marine to the Sanlorenzo Asia-Pacific family as our official Bluegame partner for Western Australia. Barbagallo Marine’s reputation and in-depth knowledge of the local boating culture make them exceptionally well positioned to represent Bluegame in a market defined by adventurous cruising and high expectations of performance, safety and quality.”

Alf Barbagallo, Managing Director of Barbagallo Marine, added:
“We are delighted to represent Bluegame in Western Australia, as the 12m to 25m yacht range aligns perfectly with the way boating is enjoyed in this region, where capability, comfort and flexibility are essential. We look forward to supporting the arrival of the first Bluegame BG models into Australia and to introducing our customers to a brand that offers a genuinely distinctive on-water experience.”

The appointment of Barbagallo Marine, together with the imminent arrival of new Bluegame models in the region, underscores Sanlorenzo Asia-Pacific’s broader strategy to grow its brands through carefully selected partnerships, ensuring each market is served with appropriate local expertise while preserving the values and positioning of the Sanlorenzo Group.

For further information on Bluegame in Western Australia, please contact Barbagallo Marine or Sanlorenzo Asia-Pacific.